Building Power Where Culture Lives
The Fifth Estate Project
protects reproductive freedom, LGBTQ rights, and democracy by monitoring the media ecosystems where disinformation starts, then deploying trusted creators and rapid-response content to counter it before it reaches mainstream audiences.
Information moves differently than it used to.
People increasingly form opinions through creators, podcasts, online communities, social platforms, and emerging technologies—not just traditional institutions.
Fifth Estate studies this changing ecosystem and develops new ways to understand and respond to misinformation, emerging narratives, and gaps in trusted information.
Listen
We track emerging narratives, platforms, creators, and communities to better understand how ideas spread and where information gaps are developing.
Learn
We bring together researchers, advocates, creators, and other experts to turn those observations into useful insights.
Test
We experiment with new approaches to research, communication, technology, and storytelling—and measure what works.
Share
We translate what we learn into tools, research, and recommendations that can help organizations communicate more effectively.
Building a healthier information ecosystem.
Why Fifth Estate
Too often, organizations understand an emerging narrative only after it has already reached millions of people.
We believe better information infrastructure can help communities understand these shifts earlier, learn from them, and develop more effective ways to communicate.
Fifth Estate exists to experiment where traditional institutions often cannot—and share what we learn.
Get in Touch
Fifth Estate Project is a fiscally sponsored 501(c)(3) project.